Over a decade after pioneering the first plant-derived vaginal care system, Beatrice Dixon’s The Honey Pot Company is embarking on a new chapter. Recent reports from WWD indicate that Compass Diversified is set to acquire a majority stake in The Honey Pot Company for an impressive enterprise value of $380 million. The deal is scheduled to close in February 2024.
What makes this acquisition even more remarkable is that Beatrice Dixon, the visionary founder, and driving force behind The Honey Pot Company, will continue to serve as the CEO and Chief Information Officer. Furthermore, the existing leadership team will remain in place, ensuring continuity and expertise. As part of the agreement, “existing owners and management will retain a significant minority stake in the company,” as detailed by WWD.
In response to the news, Beatrice Dixon expressed her enthusiasm for the partnership, stating, “We believe that this partnership will not only enable us to sustain our commitment to innovation and education but will also empower us to continue cultivating a movement rooted in community and self-care.” She further emphasized the company’s mission to destigmatize personal wellness, ensuring that every individual has access to it. This acquisition is expected to provide The Honey Pot Company with expanded opportunities to connect with more customers and further its mission.
The Honey Pot Co. was founded by Beatrice Dixon based on her own personal experience and a commitment to addressing chronic vaginal issues. It began with a vulva-safe wash that Dixon formulated herself and has since grown to offer a diverse range of products, including pads, tampons, sexual wellness items, and various feminine washes. These products have made their way onto the shelves of major retailers such as Target, Walmart, CVS, and Walgreens.
According to WWD, The Honey Pot Company boasts an impressive $120 million in annual sales. With this acquisition, the company aims to expand its reach internationally, starting with the Canadian market. Additionally, in 2024, it plans to diversify its product categories by including body care products.
Compass Diversified’s CEO, Elias Sabo, praised Beatrice and her team for their remarkable achievement in building The Honey Pot Co. into a leading feminine care brand. He expressed his confidence in the company’s potential for significant growth in the future, stating, “We believe they have tremendous growth opportunities on the horizon. We are so excited to provide The Honey Pot Co. with the resources necessary to bring it closer to its goal of serving more people by being the number one ‘better-for-you’ personal care brand in the world.”
The acquisition of The Honey Pot Company by Compass Diversified marks an exciting milestone for the brand and is expected to propel it further on its mission to provide accessible and innovative personal care solutions to a global audience. With Beatrice Dixon’s continued leadership and commitment to community and self-care, the future of The Honey Pot Co. looks promising and inspiring.