The Federal Communications Commission moves forward in the authorization process on important
geotargeting technology, a game-changer for small and medium-sized broadcasters.
The U.S. Black Chamber of Commerce (USBC) today extends its heartfelt thanks to FCC Chairwoman Jessica Rosenworcel, along with commissioners Geoffrey Starks and Brendan Carr, for their decisive actions in advancing a pivotal order that is set to authorize FM broadcasters to geotarget their audiences, a significant step forward in modernizing radio broadcasting.
“This is a needed boost for the broadcasting industry, especially for small and medium-sized broadcasters, many of whom are Black-owned,” Ron Busby, President, and CEO of the U.S. Black Chambers, Inc. “Geotargeting will not only enhance the ability to reach specific audiences but also bolster the economic vitality of these stations. This aligns seamlessly with our ongoing dedication to the progress of Black business and community advancement. We are immensely grateful to the FCC for recognizing and acting upon this essential need.”
Jim Winston, President of the National Association of Black Owned Broadcasters, Inc. (NABOB), a
division of USBC Media, also expressed his support, emphasizing the urgent need for revitalization in the
radio sector. “Radio broadcasting has been in dire need of revitalization, and with the FCC’s foresighted decision, that time is now. Geotargeting technology is not just about modernization; it’s about survival and growth. It’s a tool that can rejuvenate a declining sector while also propelling forward the FCC’s vision of promoting minority broadcasting. Our communities and businesses stand to gain immensely from this development, and we applaud the FCC for their timely and critical action.”
USBC believes that this rule change is a game-changer for the industry, offering new opportunities
for targeted advertising and community engagement, crucial for the growth and sustainability of Black-owned broadcasting businesses. The USBC eagerly awaits more detailed information on this development, mindful that the finer details are crucial and often reveal complexities not immediately apparent.